Online Marketing

The path to greater visibility in the web

In today’s world, a thorough (online) marketing strategy is at least equally as important as the development of the product itself. Even the best product or service will remain futile if it does not have a strong digital outreach, for it will not be acknowledged and appreciated by the right people. The easiest and most convenient way to attain such a digital outreach and to draw people’s attention to your product or service is through online marketing.

Let us handle the tedious work

Because creating an individual online marketing campaign is a comprehensive task, we will just outline the various aspects involved here and provide some examples of our services. Should you choose to work with us, you will of course enjoy access to all our expertise as we assist and advise you in building up a strong digital outreach, one step at a time.

Creating a marketing strategy

In order to create a suitable online marketing strategy, we will begin by helping you determine your business goals.

Your online marketing strategy can focus on various goals, for instance:

  • creating brand popularity
  • increasing sales in your online shop
  • increasing customer visits in your local shop

    Defining target groups for focused streaming of your online contents

    Aside from its low cost and high potential for maximizing your digital outreach, online marketing has the added benefit of directly addressing your desired target groups.

    Online marketing channels allow you to consult anonymized user data like no other. No time or money is wasted in streaming your online advertisement to individuals to whom this does not appeal. As such, online marketing allows you to simultaneously address multiple target groups. The following attributes can help you classify users and define your target groups:

    • location
    • gender
    • age
    • frequently viewed websites
    • utilized device
    • interests

    We perceive this so-called practice of user targeting to be the greatest advantage of online marketing. It allows you to determine when and to whom paid advertisements are streamed, particularly through search engine advertising (SEA).

    Further administration and/or consultation services for your online marketing campaigns

    After setting up your online marketing campaigns, we will pass on all relevant data, passwords and information to you. We will also compile detailed, personalized instructions for the further administration of your online advertisements to support you and your team in managing your marketing campaigns, analyzing data and adapting your advertisements accordingly.

    We offer strategic, goal-oriented consultations at regular intervals regarding various online marketing strategies. We are also happy to take over the long-term administration of your marketing channels, thus freeing you from this task entirely. Many of our customers have already opted for this service.

    Setting up marketing channels

    Once we have created a marketing strategy, we will select the online marketing channels that are best suited to your business ambitions and preferences, and will set up the respective pages. Our expertise addresses the following marketing channels: 

    • Google search
    • Google images network
    • Google shopping
    • Bing
    • Facebook
    • Instagram
    • LinkedIn
    • Xing 

    These channels complement each other very well and can be used together to help you reach out to your customers on different platforms and at various stages of the customer journey.

    Regardless of whether the customer searches for a product on Google or views it in their Instagram feed – both channels hold the potential to stream customized contents in order to achieve the desired outcome (for instance an online purchase or a visit to the respective website).

    These channels can be used to run both paid and SEO-based marketing campaigns, each of which has their own advantages and disadvantages. Contact us and we will help you develop a clear, detailed and suitable online marketing campaign for you and your business.

    Want to find out more about opportunities for a potential collaboration?

    Contact us to arrange a free, non-binding personal consultation!

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    We make an impact

    We donate at least 25% of our revenue to social and environmental projects each year.

    Get an overview of our services

    We offer a broad range of services addressing your digital presence. Find out how we can best support you and your business.

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    We understand that the first step is often the hardest. But don’t hesitate to contact us. Once we have received and evaluated your enquiry, we will handle all the work for you.

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